As Fire and Rescue Services understand the value of their identity, it is essential to secure specific style and usage guidelines to ensure all literature and promotional material carry a consistent message and portray the service in a corporate environment. A cohesive brand also helps ensure clarity when communicating with your audience.

Brigade Support's pedigree as a design agency is proven when it comes to brand identity. The most important element of any corporate business or indeed government body is the way that it is represented. Every service should have brand guidelines in place to create the correct corporate image and ensure that the badge, call to actions and contact details are always used in the same effective manner.

We have vast experience in creating new brand identities and indeed managing them and it is the brand guidelines that hold the key. Every set of guidelines must cover every eventuality and we look at them from an agency point of view, ensuring that nothing is missed.

As both designers and print buyers, we know what is expected from brand guidelines and what areas are most important. We create brands to fit these criterias and therefore the guidelines match. Here is an example of one particular brand guidelines we created for WYFRS for a new initiative known as 'Safety Central'. A full set is available on request.

For more information or a FREE consultation, please contact a member of the Brigade Support team on 0113 270 1600.